What exactly is fast fashion?
When I started LUX+LUNA, It was essential to me to build a brand based on sustainability.If you aren't aware already, "fast fashion" is a term thrown around on social media and by influencers. But what exactly does that mean? Fast fashion is exactly what it sounds like, clothing that is not made to last and only benefits in the short term. The fabrics are usually made from cheap materials, like polyester. When these garments tear, rip, or aren't on "trend" anymore, they are typically thrown in the trash.The problem is that polyester is made of plastic and isn't biodegradable.
Quality reduces waste.
Sustainable brands focus on quality, using materials and finishes made to last, and being kind to the environment. The clothing produced by fast fashion brands isn't made to last – the aim is to get you to buy more, so why would the focus be on creating quality, long-lasting clothing? In choosing sustainable brands that provide quality, you can reduce your waste and the amount of clothing that you buy.
It's better for the planet.
The fast fashion industry leaves behind a huge environmental footprint. From the landfill impact, power, and water consumption, to the pesticides and insecticides used in growing cotton and the chemicals that are making their way into the water supply and affecting the health of those in the supply chain, it's safe to say fast fashion is a real problem for the environment. In choosing sustainable fashion, you can say no to supporting the negative environmental impact that the fashion industry is causing and, in turn, reduce your own ecological footprint.
It's better for people.
Fast fashion has kept the cost of clothing down at the expense of low pay and conditions in developing countries. By switching to ethically made brands, you ensure that the clothing you choose to spend your money on hasn't taken advantage of workers or used child labor.